As we close the website series (at least for now), we wanted to add a couple of things that haven’t been highlighted: Think of your website as telling the story of your church Your website (and all your communication) tells a story about you, whether you want it to or not. The question is: what […]
Website Series
A More Effective Website – Part 6: Good Examples
In Part 4 of this series, we gave examples of websites whose first impressions were good for outsiders. The examples were specific to that issue. Now, we want to broaden the discussion and use of examples in this post. First, here are 4 OPC church websites that we think do a good overall job of […]
A More Effective Website – Part 5: Audience Affects Everything
In this series, we are focusing on your website’s main front page and how to make it more effective for your most important and neglected audience. We hope we are also helping think through how to do this on your own in a way that makes sense for your context and your sensibilities. So, we […]
A More Effective Website – Part 4: A New First Impression
If you’ve been following along, you were encouraged to consider what content you could put on your home page to show your most important and neglected audience an engaged, warm, outsider-friendly welcome to your church. When someone comes to your website, you have about 5-10 seconds to connect with them, or they are gone. So […]
A More Effective Website – Part 3: Content For The Most Important Audience
In the first two posts, we’ve considered different audiences you are trying to reach. We’ve ‘argued’ that the most important one, or maybe better stated most neglected one, is outsiders–unbelievers, church-going but no gospel, etc. The other audiences are those that our churches are already reasonably attentive to on our sites. By way of reminder, […]
A More Effective Website – Part 2: Who Should Your Website Be For?
In our first post of the series, we discussed (and hopefully with you evaluating) your current church website regarding who the content is currently for…in the sense of audience(s). If you haven’t seen or done that, you will benefit from doing that first, here: Website – Part 1 Now, let’s talk about who your church […]
A More Effective Website – Part 1: Who Is Your Website For?
This series is an important one. It’s a very popular topic and question for churches new and old. We hope to provide tangible and specific help in a manageable way where improvements can made without overhauling your website. You will get the most out of this series if you do the ‘exercises’ and answer the […]